With declining birthrates and fewer numbers of people of marriageable age, the future will see a gradual decrease in the number of weddings and receptions

Annual wedding market sales exceed ¥1 trillion despite Japan’s declining population

Share of guesthouse-style wedding is in a rising trend

The wedding market remains un-dominated by a small number of top firms, making it an attractive market with significant room for growth

Even in a stagnant economy, money spent on wedding ceremonies grows year after year